SaaS Decoded

[Part 7] $0 to $10k MRR: New positioning and homepage, 1st fully integrated user, AI features and more

A refined ICP, far better looking homepage and other big updates

Oct 4 • Justin Butlion

1

September 2026

Know what your users actually do: A step-by-step product analytics guide for SaaS founders

The product analytics implementation plan, introducing PostHog, and the core funnel cohort report.

Sep 27 • Justin Butlion

1

[Part 6] $0 to $10k MRR: “Agentification”, dealing with zero signups, and an MRR calculator

The steps I’ve taken to make Project Echo “agent-friendly”

Sep 20 • Justin Butlion

2

1

Stripe beyond checkout: funnel tracking, MRR bleed, and a daily activity digest

Track more of the funnel, spot true MRR bleed, and get a daily digest across accounts.

Sep 9 • Justin Butlion

1

2

Time to monetize, The Vault is growing, and some other news

The time has come to mix it up + 25% discount on annual for early subscribers

Sep 6 • Justin Butlion

1

August 2026

How Outbid.lol made $150k+ in 72 hours and why the 100s of cloners will fail

Analysis of the success factors of a viral bidding site and why it’s not a business.

Aug 23 • Justin Butlion

6

4

The solution to the manual dataset management problem

Finally a solution to a painful BI problem most SaaS businesses are facing.

Aug 7 • Justin Butlion

2

July 2026

[Part 5] $0 to $10k MRR: The Marketing Strategy (+117 ideas to grow traffic)

2 main growth pillars, doing stuff that doesn't scale, and a look at the traffic numbers

Jul 26 • Justin Butlion

2

2

The zero MRR SaaS: What do you do if no one is upgrading to your paid plan?

50 users, decent usage, but zero revenue

Jul 19 • Justin Butlion

1

3

Lessons from a $50k ARR micro SaaS that I acquired for $97k

A video deep dive into my most successful SaaS acquisition.

Jul 5 • Justin Butlion

1

5

June 2026

[Part 4] $0 to $10k MRR: Radical transparency, demo video, the switch to marketing

The 16 min product demo, "Open startup", and working towards 100 signups.

Jun 28 • Justin Butlion

2

[Part 3] $0 to $10k MRR: The alpha launch, "dogfooding" your product, monetization and early ops

Early signups, Posthog and Intercom, and using my product to build my product.

Jun 19 • Justin Butlion

1

2