Archive - SaaS Decoded

How Outbid.lol made $150k+ in 72 hours and why the 100s of cloners will fail

Analysis of the success factors of a viral bidding site and why it’s not a business.

Aug 23 • Justin Butlion

The solution to the manual dataset management problem

Finally a solution to a painful BI problem most SaaS businesses are facing.

Aug 7 • Justin Butlion

July 2026

[Part 5] $0 to $10k MRR: The Marketing Strategy (+117 ideas to grow traffic)

2 main growth pillars, doing stuff that doesn't scale, and a look at the traffic numbers

Jul 26 • Justin Butlion

The zero MRR SaaS: What do you do if no one is upgrading to your paid plan?

50 users, decent usage, but zero revenue

Jul 19 • Justin Butlion

Lessons from a $50k ARR micro SaaS that I acquired for $97k

A video deep dive into my most successful SaaS acquisition.

Jul 5 • Justin Butlion

June 2026

[Part 4] $0 to $10k MRR: Radical transparency, demo video, the switch to marketing

The 16 min product demo, "Open startup", and working towards 100 signups.

Jun 28 • Justin Butlion

[Part 3] $0 to $10k MRR: The alpha launch, "dogfooding" your product, monetization and early ops

Early signups, Posthog and Intercom, and using my product to build my product.

Jun 19 • Justin Butlion

The fundamentals of fighting churn

Before you can fight an enemy, you first need to understand it

Jun 5 • Justin Butlion

May 2026

[Part 2] $0 to $10k MRR: The reset,checklist, and waitlist

I jumped the gun but there is good news.

May 30 • Justin Butlion

[Part 1] $0 to $10k MRR: Idea, Foundation, and MVP

Join the journey from idea to 6-figures in monthly recurring revenue.

May 15 • Justin Butlion

My biggest SaaS failures

Learn from my failures and save yourself years of frustration

May 8 • Justin Butlion

New perks in The Vault, April in review, more case studies, a mini-site and other projects in the works

Discounts for Viktor, Postiz and Meet Slack + other news.

May 2 • Justin Butlion

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