SaaS Decoded

Introducing the Age of the Implementor: Why the majority of tech workers are f*cked (and what they should do about it)

The AI revolution is in full swing and one of the first major "victims" is the average tech worker. Here's how to remove your head from the chopping…

Apr 12 • Justin Butlion

Introducing The Vault

Curated benefits program for SaaS Decoded subscribers

Apr 3 • Justin Butlion

March 2026

How to build an AI-friendly "brain" for your business so you can run insane agentic workflows (6 real-world examples)

Step-by-step guide for SaaS startups that want to use their unique knowledge in AI workflows.

Mar 24 • Justin Butlion

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The PLG Engine: A definitive guide to scaling B2B SaaS using product-led growth [PART 2]

Bowling Alley Framework, TTV, Flywheels and PQLs.

Mar 14 • Justin Butlion

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The PLG Engine: A definitive guide to scaling B2B SaaS using product-led growth [PART 1]

How Slack, Notion, Figma, Calendly and others used PLG to reach unicorn status

Mar 6 • Justin Butlion

February 2026

Justin's Field Notes #1: $15M ARR from $15 subscriptions, my virtual employee, Stripe's humble beginnings, and more

Some of the best content I've come across in the last few weeks.

Feb 24 • Justin Butlion

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How to add an AI coworker to your Slack workspace in 5 minutes (+ 12 practical ways to use that coworker)

If you want your SaaS business to use AI to increase productivity, Slack is the best place to start.

Feb 17 • Justin Butlion

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The complete bullsh*t-free beginners guide to AI for non-developers

Is my job safe from AI? What the hell is "vibe coding"? and answers to other important questions related to the ongoing AI revolution.

Feb 12 • Justin Butlion

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20 growth tactics used by Cursor, Gong, Intercom, Clay, n8n and other fast growing B2B SaaS companies [PART 2]

The final part of my 2 part series on B2B SaaS growth tactics.

Feb 3 • Justin Butlion

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January 2026

20 growth tactics used by Cursor, Gong, Intercom, Clay, n8n and other fast growing B2B SaaS companies [PART 1]

Part 1 of a 2 part series where I share some of my favorite growth tactics used by popular B2B SaaS startups

Jan 27 • Justin Butlion

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Why you probably shouldn't raise VC money for your SaaS business (and when you should)

Do you really want to get on the "outside capital hamster wheel"? + decision tree to help you decide if you should raise from VC.

Jan 20 • Justin Butlion

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The complete BI blueprint for early-stage SaaS founders: From zero to data-driven decision making

My recommended data stack, implementation check-list, key business questions and much more.

Jan 13 • Justin Butlion

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