Archive - SaaS Decoded

Justin's Field Notes #1: $15M ARR from $15 subscriptions, my virtual employee, Stripe's humble beginnings, and more

Some of the best content I've come across in the last few weeks.

Feb 24 • Justin Butlion

How to add an AI coworker to your Slack workspace in 5 minutes (+ 12 practical ways to use that coworker)

If you want your SaaS business to use AI to increase productivity, Slack is the best place to start.

Feb 17 • Justin Butlion

The complete bullsh*t-free beginners guide to AI for non-developers

Is my job safe from AI? What the hell is "vibe coding"? and answers to other important questions related to the ongoing AI revolution.

Feb 12 • Justin Butlion

20 growth tactics used by Cursor, Gong, Intercom, Clay, n8n and other fast growing B2B SaaS companies [PART 2]

The final part of my 2 part series on B2B SaaS growth tactics.

Feb 3 • Justin Butlion

January 2026

20 growth tactics used by Cursor, Gong, Intercom, Clay, n8n and other fast growing B2B SaaS companies [PART 1]

Part 1 of a 2 part series where I share some of my favorite growth tactics used by popular B2B SaaS startups

Jan 27 • Justin Butlion

Why you probably shouldn't raise VC money for your SaaS business (and when you should)

Do you really want to get on the "outside capital hamster wheel"? + decision tree to help you decide if you should raise from VC.

Jan 20 • Justin Butlion

The complete BI blueprint for early-stage SaaS founders: From zero to data-driven decision making

My recommended data stack, implementation check-list, key business questions and much more.

Jan 13 • Justin Butlion

November 2025

Churn Analysis: A guide for SaaS founders

In this post you’ll learn how to conduct a churn analysis and how to use the insights to grow your business.

Nov 12, 2025 • Justin Butlion

The feature adoption funnel: How to track and measure feature adoption

One of the most common issues I see with my clients is they simply don’t know the adoption rates of their features.

Nov 12, 2025 • Justin Butlion

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