Archive - SaaS Decoded

Lessons from a $50k ARR micro SaaS that I acquired for $97k

A video deep dive into my most successful SaaS acquisition.

Jul 5 • Justin Butlion

June 2026

[Part 4] $0 to $10k MRR: Radical transparency, demo video, the switch to marketing

The 16 min product demo, "Open startup", and working towards 100 signups.

Jun 28 • Justin Butlion

[Part 3] $0 to $10k MRR: The alpha launch, "dogfooding" your product, monetization and early ops

Early signups, Posthog and Intercom, and using my product to build my product.

Jun 19 • Justin Butlion

The fundamentals of fighting churn

Before you can fight an enemy, you first need to understand it

Jun 5 • Justin Butlion

May 2026

[Part 2] $0 to $10k MRR: The reset,checklist, and waitlist

I jumped the gun but there is good news.

May 30 • Justin Butlion

[Part 1] $0 to $10k MRR: Idea, Foundation, and MVP

Join the journey from idea to 6-figures in monthly recurring revenue.

May 15 • Justin Butlion

My biggest SaaS failures

Learn from my failures and save yourself years of frustration

May 8 • Justin Butlion

New perks in The Vault, April in review, more case studies, a mini-site and other projects in the works

Discounts for Viktor, Postiz and Meet Slack + other news.

May 2 • Justin Butlion

April 2026

40+ resources for bootstrapped SaaS builders

Save time, money, and your sanity with some of my favorite resources for building a bootstrapped SaaS.

Apr 26 • Justin Butlion

A deep dive into how Tally grew to $5M ARR in 5 years with a small team and no outside funding

A genius pricing model, a high leverage growth engine, and other lessons from Tally's journey to $5M ARR.

Apr 17 • Justin Butlion

Introducing the Age of the Implementor: Why the majority of tech workers are f*cked (and what they should do about it)

The AI revolution is in full swing and one of the first major "victims" is the average tech worker. Here's how to remove your head from the chopping…

Apr 12 • Justin Butlion

Introducing The Vault

Curated benefits program for SaaS Decoded subscribers

Apr 3 • Justin Butlion

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