SaaS Decoded

[Part 1] $0 to $10k MRR: Idea, Foundation, and MVP

Join the journey from idea to 6-figures in monthly recurring revenue.

May 15 • Justin Butlion

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My biggest SaaS failures

Learn from my failures and save yourself years of frustration

May 8 • Justin Butlion

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New perks in The Vault, April in review, more case studies, a mini-site and other projects in the works

Discounts for Viktor, Postiz and Meet Slack + other news.

May 2 • Justin Butlion

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April 2026

40+ resources for bootstrapped SaaS builders

Save time, money, and your sanity with some of my favorite resources for building a bootstrapped SaaS.

Apr 26 • Justin Butlion

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A deep dive into how Tally grew to $5M ARR in 5 years with a small team and no outside funding

A genius pricing model, a high leverage growth engine, and other lessons from Tally's journey to $5M ARR.

Apr 17 • Justin Butlion

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Introducing the Age of the Implementor: Why the majority of tech workers are f*cked (and what they should do about it)

The AI revolution is in full swing and one of the first major "victims" is the average tech worker. Here's how to remove your head from the chopping…

Apr 12 • Justin Butlion

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Introducing The Vault

Curated benefits program for SaaS Decoded subscribers

Apr 3 • Justin Butlion

March 2026

How to build an AI-friendly "brain" for your business so you can run insane agentic workflows (6 real-world examples)

Step-by-step guide for SaaS startups that want to use their unique knowledge in AI workflows.

Mar 24 • Justin Butlion

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The PLG Engine: A definitive guide to scaling B2B SaaS using product-led growth [PART 2]

Bowling Alley Framework, TTV, Flywheels and PQLs.

Mar 14 • Justin Butlion

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The PLG Engine: A definitive guide to scaling B2B SaaS using product-led growth [PART 1]

How Slack, Notion, Figma, Calendly and others used PLG to reach unicorn status

Mar 6 • Justin Butlion

February 2026

Justin's Field Notes #1: $15M ARR from $15 subscriptions, my virtual employee, Stripe's humble beginnings, and more

Some of the best content I've come across in the last few weeks.

Feb 24 • Justin Butlion

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How to add an AI coworker to your Slack workspace in 5 minutes (+ 12 practical ways to use that coworker)

If you want your SaaS business to use AI to increase productivity, Slack is the best place to start.

Feb 17 • Justin Butlion

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